Who We Help
Theatre
Helping theatres build stronger audiences, income and organisational resilience.
Theatres must balance artistic purpose with increasingly complex commercial, operational, audience and financial pressures. MAVORA helps theatre organisations strengthen the business behind the stage.
The Challenges
What's holding your organisation back?
How do we build a financially sustainable theatre without compromising our purpose?
Why it matters
Funding is tighter and costs are rising, leaving many theatres trading hand-to-mouth despite artistic success.
How MAVORA can help
MAVORA can help build business plans, operating models and income strategies that create financial sustainability around your artistic purpose.
What else could our building, audience and brand be earning?
Why it matters
Most venues underuse their spaces, audiences and brand as commercial assets.
How MAVORA can help
MAVORA can help identify and develop commercial income – hospitality, retail, venue hire, partnerships and secondary spend – that fits your venue and audience.
How do we fill more seats, more often, with broader audiences?
Why it matters
Audiences are harder to reach and build, and too many seats are empty too often.
How MAVORA can help
MAVORA can help build audience development, marketing and pricing strategies that grow attendance and broaden your audience base.
How do we attract, retain and develop the people and specialist skills we need?
Why it matters
Recruiting and retaining skilled venue, technical and leadership people is increasingly difficult.
How MAVORA can help
MAVORA can help strengthen recruitment, leadership development and workforce planning so you can attract and keep the people who make the work possible.
How do we make our buildings work harder for audiences and income?
Why it matters
Theatre buildings are major assets but also significant operational and capital commitments.
How MAVORA can help
MAVORA can help build capital strategies, space utilisation plans and commercial development that make your building work harder for audiences and income.
What should a successful theatre look like five or ten years from now?
Why it matters
The sector is changing fast, and theatres need a clear view of the future to invest and adapt confidently.
How MAVORA can help
MAVORA can help scenario-plan the future – audience, income, building and operating model – and build the strategy to get there.
MAVORA Expertise
Expertise built around your organisation.
From Advice to Implementation
From recommendation to reality.
Brand & Creative
Brand agencies, designers and creative specialists.
POS & Retail Technology
Point-of-sale, e-commerce and retail technology providers.
Print & Production
Print, packaging and production specialists.
Shopfit & Property
Shopfitters, contractors and property specialists.
Operational Supplies
Operational sundries, retail supplies and packaging.
Communications
Communications, PR and digital specialists.
Insights
Thinking for Theatre.
Upgrading theatres to secure long-term audiences
How theatres can increase secondary spend
Our Work
MAVORA in action.
Theatre
A standing ovation, front of house
A producing theatre's ancillary income was underperforming despite strong audiences and a capital project underway.
- +24% spend per head
- New income covers capital build costs
- Volunteer satisfaction up 42 points
Start a Conversation
What is the biggest challenge facing your organisation?
You don't need to know which MAVORA service you need. Start by telling us what you're trying to solve.